The client

Schroff GmbH, which was founded by Gunter Schroff in 1962, achieved its turnover in its infant years by selling transistor controlled power supplies. During the course of 40 years of company history, the product range has been continuously extended and new international markets have been strategically developed. In the meantime, the company, as subsidiary of the American Pentair Enclosures Group, is represented worldwide. Straubenhardt, known primarily as holiday resort, is the main base in Europe, being at the same time the central location for the core competence of the company – electronic packaging solutions. In this field, Schroff GmbH has been maintaining a global top position for decades.

The task

It was the target to present the product range by Schroff in a clearly structured manner, making it easier for the customer to orientate himself. This process should enable an efficient production of the extensive print catalogue. In addition, and without any additional expense, the parallel and time-shared publication of the web catalogue and an offline catalogue on CD-ROM should be able to be implemented.

The implementation

In order to be able to reorganise and restructure the product data of Schroff GmbH, the media neutral database solution ASIM^® of DHW information management was introduced first. The product structure serves as a basis for the cross-media representation of the product range in the print catalogue, on the internet as well as on CD-ROM.
All updated product information in the Information Management System ASIM is taken over daily into the internet application by an automated process. A CD-ROM, which is optically and functionally identical to the web variant, can be produced via a simple generating process directly on the basis of the web-catalogue.

The details

The layout of the company website was adapted by communicode and integrated into the web catalogue. The technological basis is formed by a database supported J2EE system with the Product Information Management System (PIM) as its core piece. Thanks to a MVC2 framework, application logic (Java) and presentation level (HTML) can be separated without any problems. In the meantime, Schroff GmbH has developed a number of customer-specific extensions on this basis. For example, a system for special front plates with drawing upload has been programmed. Due to the openly designed basis components, these or similar extensions can be realised in a very short period of time.

Contact

Schroff GmbH
Langenalber Straße 96-100
D-75334 Straubenhardt
Phone: +49 (0) 7082 794-0
www.schroff.de