The client

Following 125 years of company history, the Austrian shoe manufacturer Gallus had to declare its insolvency at the end of 2004 and stopped production. A year later the brand was taken over by Deichmann. Since February 2006, the men’s shoe brand has been represented again on the market.

The task

Combined with the re-entry into the market it had been the intention to relaunch the internet presence. It was the responsibility of communicode to present all significant information about Gallus on a newly designed internet site. The service range for the client includes strategic consultation, contents-related and visual conception as well as regular updates of the online presence.

The implementation

communicode is responsible for conception, design and realization of the Gallus internet presence. The main emphasis of the marketing site has been put on product information. The entire collection as well as special techniques such as the Saccetto style or cooling system is described in detail under www.gallus.com. Apart from that the website provides a lot of information about the Gallus brand which is well worth knowing. Using the dealer search, interested clients will be able to find their nearest branch of individual sales partners quickly and with ease. In addition, clients are provided with the opportunity to receive current information about shoes via a newsletter. Journalists are provided with up-to-date information in the press section.

The details

The Essen agency completely revised both the structure and the layout of the marketing site. Due to the fact that state of the art presentation standards such as XHTML, Flash or CSS play a significant role when developing internet solutions, communicode implemented the combination from XHTML and CSS for the Gallus site, which provides both future security and media neutrality
The internet presence based on the Content Management System RedDot by RedDot Solutions, Oldenburg. The maintenance of the bilingual website (German/English) is part of communicode’s service range.

Contact

Heinrich Deichmann-Schuhe GmbH & Co. KG
Deichmannweg 9
D-45359 Essen
Phone: +49 (0)201-86 76 00

www.gallus.com