The client

BRUCK GmbH & Co. KG with its head office in Herne is a pioneer in the segment of miniaturized busbar systems. Since 1985, the company which was founded in 1968 has made a global brand name for itself. BRUCK provides its customers with lighting equipment in high quality design combined with atmospheric light. The internationally orientated company puts particular emphasis on service; that it why in future all concrete client requirements should be dealt with on an individual basis.

The task

communicode brief was to make all product data available, which is administered by BRUCK, in different heterogeneous systems (ERP, Internet database) applying the classification model ETIM 3.0. This standardization of the electronic exchange of product data permits the unified, technical description of articles as well as assigning products to their respective categories.

The implementation

In a first definition phase, the different data sources and their contents were analysed and decisions were taken as to which system would be used to maintain and export which attributes. In a further step the existing product data of the company BRUCK were imported to the hybris^® platform of the technology partner hybris^®. For this purpose, all standard modules available on the hybris^® platform were adapted for CSV import. Hereby the Essen agency mapped the categories of BRUCK's product database directly onto the objects and attributes of hybris^®. Apart from that all assignments of products and product groups resp. families to the ETIM classification were taken into account during the import process.
Result of the data import: a product data stock classified in accordance with ETIM and a significantly simplified maintenance of missing product information for the BRUCK employees. Product information from the ERP system cannot only be updated through importing but also enhanced with attributes from hybris^®.

The details

Thanks to the classification model ETIM 3.0, it is possible to quickly relocate products by means of category or technical characteristics. Apart from that the data exchange format makes it possible to store and automatically process all catalogue articles. In addition all product data stock will be available to BRUCK clients as a periodically updated version.

Contact

BRUCK GmbH & Co. KG
Industriestraße 22a
D-44628 Herne
Phone: +49 (0)2323-591 0

www.bruck.de