OBO Bettermann launches new online catalogue

In future, the full-line supplier of innovative building-installation OBO Bettermann will be focusing more on online product information. By relaunching the online-presence and thereby providing an online catalogue, OBO Bettermann plans to enable customers and prospective customers to research the complete product range online. New intuitively operable research functions have been implemented, in order to complete the new web offer.

communicode´s main task was implementing the electronic catalogue with  infuniq^®web. Exporting the relevant data from CatXMedia provided the basis for this process. The module infuniq^®web allows structured exports from any PIM-System to the internet. The online catalogue is based on OBO Bettermann´s presently available print catalogues, i.e. on the seven catalogues with 300 pages each. All product information is exported and imported through a fully-automated process into infuniq^®web, where it is edited and transferred to the internet. Every product category includes a system overview with appropriate application examples for the products. All graphics contain coordinates that are analyzed by infuniq^®web and provided with a clickable product box. With a click on one of the system overviews, the relevant product will be displayed with additional information. In this way, users are navigated through the online catalogue: By using system overviews they will find the application area that will lead them to the desired product.

Another challenge of the project was implementing overall search functions. The new online-presence now includes a PowerSearch as well as an advanced Lucene Search synchronized with OBO Bettermann. Based on these two different search functions, the parametric PowerSearch or the Lucene Search will enable the user to look for item numbers, products and even synonyms. In order to use these search functions, a structured delivery of product data performed by a PIM-System is indispensable. In this way, OBO Bettermann allows a comfortable search for product information in altogether 7 catalogues and 5 different languages.

communicode has been a competent service provider in the area of Product Information Management, Content Management and E-Commerce since 2003. Reference customers are for example well-known businesses such as Breuninger, Deichmann, OSRAM, Roland, Schroff, Tupperware and Wilo.

Further information and contact:

communicode GmbH & Co. KG
Daniela Konitzki
Rellinghauser Straße 332
D-45136 Essen
Tel.: +49 (0)201/84 188 188
Fax: +49 (0)201/84 188 199
E-Mail: pr@communicode.de