communicode realizes successful project with Deichmann: relaunch of the international marketing site

The face of the Deichmann Group for 2009 will become fresher and more appealing to its customers. Using the corporate design, communicode developed for its client a new international marketing site, which will represent the company in future. By restructuring the marketing site, Deichmann intends to provide in particular an enhanced customer service to improve sustainable customer loyalty. Apart from providing simplified user guidance, the next step was to merge the online shop with the marketing site.

The project is based on the RedDot Content Management System (now Open Text Management Server), which makes administering website contents incredibly easy. A number of staff can update contents simultaneously, even without possessing any programming skills. A particular feature of the marketing site is the seamless integration of two physically and locally separated server environments. Both edited marketing contents of the CMS and products administered within the shop system present themselves to the visitor in a unified look-and-feel. The technical background is based on the exchange of HTML snippets with marketing contents and a web service interface for products and product images of the online shop. All data is available in two languages (German and English). Most recent JavaScript effect plugins serve the modern presentation of the website, as shown for example by the key visual on the cover page.

In it capacity as an expert in the area of Content Management systems and Product Information Management, communicode has many years’ experience in planning and developing multichannel solutions and eBusiness portals. communicode’s client of many years, Deichmann, instructed the lead agency at the beginning of 2009 to realize 17 country sites in total, which all convey a unified and consistent corporate image of the Deichmann Group.


Further information an contact:

communicode GmbH & Co. KG
Daniela Konitzki
Rellinghauser Straße 332
D-45136 Essen
Tel: +49 (0)201/84 188 188
Fax: +49 (0)201/84 188 199
Email: pr@communicode.de