König & Meyer generates product catalogues at the touch of a button
The manufacturer of musical instruments König & Meyer has optimized its catalogue production. communicode implemented the Product Information Management System (PIM) infuniq® at the end of 2008 to enable the company to store and manage product information centrally in a media-neutral format. In a further step, all marketing documents, such as the 300-page central catalogue and a 200-page booklet with product information are initially generated in two languages (German and English). By generating catalogues automatically, K&M is gearing up for the future: within the shortest period of time, all documents can be produced with minimal time and personnel effort.
Apart from adopting all product data, the challenge for communicode is the flexible and updatable design of product portfolios. By introducing the PIM System infuniq® product, information will be made available at the touch of a button. Subsequently, the time-consuming search in various databases or repositories is no longer necessary.
For producers, the conversion to a centralised Product Information Management does not only mean a significantly improved customer service, but also a cost and time-saving solution. The company decided in favour of the e-Business service provider communicode, which has year-long experience in the conception and development of individual multichannel solutions. communicode is one of a total of five integration partners of infuniq systems GmbH throughout Germany.
Additional information and contact:
communicode GmbH & Co. KG
Daniela Konitzki
Rellinghauser Straße 332
D-45136 Essen
Tel: +49 (0)201/84 188 188
Fax: +49 (0)201/84 188 199
Email: pr@communicode.de
