New online shop for Carl Roth - communicode relaunches the internet presence
The Karlsruhe Company Carl Roth is online with a newly revised website with immediate effect. In future, all information will be available to Carl Roth's clients in several languages (initially in German, English, French and Dutch). A clear navigation structure and an extended layout will simplify the search for the right product for the client. The integration of search functions facilitates the online search for products. In addition, special offers and information material for various product groups are available for downloading as PDF files. All images and information about the products will be generated from the Product Information Management System ASIM®. Apart from that, the module ASIM® InstantWeb by communicode makes it possible for the company for chemistry, life sciences and laboratory equipment to be able to offer its clients special products at prices and availabilities on a daily personalized basis on the internet. Prices and the product portfolio are presented in a market specific manner via a multiclient-oriented online platform for individual countries. Furthermore, the Web Content Management (WCMS) RedDot® by RedDot Solutions provides the advantage that also unstructured contents (marketing information, news, actions etc.) can be prepared suitably according to the market and placed online.
Personalized functions, such as individual shopping baskets are available to the client in a password protected area. The favourites bar of the product catalogue can be compiled individually. In addition to that it is possible for the client to alter personal settings such as master data, bookmarks etc. Each page provides the possibility to contact the responsible member of staff at Carl Roth directly.
In the B2B area, the online platform of Carl Roth provides the client with an extensive workflow concept for the order process. Customer specific user groups can be defined, different role definitions (buyer, supervisor and administrator) guarantee that only certain employees of a client are able initiate the order process.
